PROJECT OVERVIEW
Shipped 0-1 features for India's first bluetooth connected scooter
As two-wheeler launched an all new TFT screen with bluetooth connectivity. TVS sought to enhance the riding experience of NTorq 125 XT by bridging digital and physical mobility. I led the UX for three key mobile features ; a ride summary dashboard, social media sharing flow & voice assist, all designed to create deeper engagement through analytics and community. These features were built to not only elevate the riding experience, but to tap into the lifestyle and community aspirations of NTorq’s young, tech-savvy audience.
Role
UX Designer
Team Members
UX Designer (me)
Lead UX Designer
Developers * 12
Timeline
Dec 2021 - March 2022
OBJECTIVE
Make users feel more connected & enhance post ride engagement
The key challenge was transforming post-ride data into something riders would actually care about. Our goal was to make the riding experience feel more personal and social, by helping users visualize their performance through a clean, engaging summary, and encouraging them to celebrate their milestones with friends online.
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Process
Business Goals
1. Increase app engagement
2. Promote brand visibility
3. Strengthen NTorq's positioning
User Needs
1. Quick access to ride stats
2. Connected Experience
3. Performance Tracking
Target Users
1. Young, tech-forward riders in urban India
2. College students and early professionals
Success Metrics
1. Ride summary views
2. 30-day app retention
SOLUTION
Make performance feel personal. Make milestones feel shareable.
My solution focused on giving riders meaningful feedback on how they ride and a reason to talk about it. The Ride Summary View was designed to translate raw data into something intuitive and rewarding. Users could view peak stats like top speed, RPM, and best 0–60 timing, alongside a heatmapped route that visually captured ride intensity.
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To complement this, I designed the Share Ride experience to turn milestones into moments worth celebrating. When users unlocked achievements — like longest distance or best performance — the app generated a bold, visually-rich ride card that could be instantly shared across social platforms
Watch the final UI live here
Together, we mapped a 5-week sprint, aligning UX efforts with dev availability and backend readiness.
Watch the app live^
Process
Lead Designer
UX Designer (Me)
UX Designer
UX Designer
Developer Team
Lead Designer
UX Designer
UX Designer
Developer Team
Business Needs
Aligned on feature intent feasibility & timeline based on SmartXonnect capabilities.
Research
Reviewed competitors and conducted informal rider interviews & analyzed online forums.
Explore User-Flows
Map out simplified user flow & checked technical feasibility
Design & Prototype
Created wireflows for ride summary, ride share card, & voice assist optimized for clarity.
Shipped
Shared assets with dev team; iterated on data visual styling during testing.
HOW ARE OTHERS DOING IT?
What I learned from market leaders
To understand how top brands were approaching connected experiences, we benchmarked apps like Honda Connect, Ducati Link, and Nike Run Club — each offering different strengths in rider utility, community, and motivation.
Major Findings:
Ducati Link
Ducati Link builds community through shared milestones and ride diaries but suffers from lack of real-time feedback.
Honda Connect
Honda Connect leads in functionality like vehicle tracking and service reminders, but lacks engagement-driving features like sharing and personalization.
Nike Run CLub
Nike Run Club, though not a two-wheeler app, inspired us with its gamified ride summaries, encouraging users to celebrate and revisit their progress.
Key Insights
1. Lack of integrated performance storytelling, neither honda or ducati truly visualized rides in a way that felt sporty and personal.
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2. Features focused heavily on diagnostics or service alerts, leaving little space for user motivation, celebration, or emotional reward.
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3. Nike Run Club stood out for turning data into motivation. This approach of visualizing effort and progress resonated deeply with users.
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DEFINE
Our typical NTorq rider; GenZ, fast, and socially plugged in
To ground our design decisions in reality, we spoke informally with NTorq riders and scanned hundreds of user reviews from the app store and bike forums. What we found consistently: riders weren't just using their scooters — they were forming relationships with them.
Katrina is a 22-year-old college student living in Bengaluru. She uses her NTorq for both daily commutes and weekend rides.
Pyschographics
Tech-first mindset
Enjoys social sharing—rides aren’t just functional, they’re social identity
Loves trending apps and style
Needs
Intuitive app experience
Wants real-time stats like top speed, RPM, and ride behavior
A quick way to turn a ride into a share-ready moment
Prioritizing decisions grounded in research, not assumptions
After analyzing top competitors and reviewing user sentiment, we realized most apps focused heavily on utility — but missed the emotional payoff of the ride. I used these insights to align early with the lead designer and engineering team to prioritize share ride & ride analytics feature to give more emotional value to the users & ultimately drive user engagement.
DESIGN & PROTOTYPE
Wire-flows
I used low-fidelity wire-flows to communicate each scenario clearly — combining wireframes with logic to show how the ride data would flow across states. One key learning during this phase was the importance of thinking holistically. In our stand-ups, I was challenged with technical edge cases — like, “How would you label a ride completed this Friday vs. last Friday?” Questions like these pushed me to think beyond the happy path and design for nuance , ensuring that even the smallest details felt considered and clear
I introduced the ability for users to edit ride names in the history view, giving them control to mark a ride as “Weekend Spin” or “Campus Commute,” making their experience feel more personal and meaningful.
Wire Flow- Ride Details View & Share Milestone Poster
In this flow, my focus was on turning ride data into something instantly shareable. The goal was to let Gen Z riders share their milestones with just a tap, while also giving them a glanceable view of key stats like speed, distance, and duration.
Wire Flow- Edit Ride Poster
In this flow, my focus was on making personalization frictionless & increasing investment from the user. I allowed the user to change colors, ride data & even add in their own images.
Wire Flow- Voice Assist
In this flow, my focus was on designing a smooth interaction for voice assist, while carefully accounting for edge cases. I considered scenarios where the assistant might misinterpret input or fail to respond. To support this, I introduced a fallback keyboard option and added clear guidelines to help users phrase their commands
Wire Flow- View & Personalise Ride History
DESIGN HAND-OFF
Glimpse into the shipped UI
After finalizing the wireframes & user flow, I documented scenarios and edge cases through wireflows, adding notes for clarity. Handing off the design to visual design team but participanting in the visual direction. It was guided by NTorq’s brand — energetic, tech-forward, and performance-driven. We used bold typography, contrast-rich cards, and iconography that aligned with speed and motion.
IMPACT
Reviews that made me happy!
REFELCTION
Becoming a better UX Designer
1. Think beyond the happy path
Designing for real-world usage meant planning for edge cases, fallback states, and technical constraints. Whether it was how a ride gets named or how voice assist recovers from an error, I learned to ask: what happens if this doesn’t go as expected?
2. Emotion Drives Engagement
The biggest shift came when we stopped thinking of ride stats as numbers and started treating them as stories. Giving users something they’d want to share made the data more human — and ultimately, more powerful.
